Fitness Industry Data Trends

The answers you expect from Daxko.

In the face of the uncertainty brought on by COVID-19, you need insights. But before now, you’ve been hard-pressed to find reliable and comprehensive data that speaks directly to your business. That’s why we’ve created the Insights and Impact report. It’s a monthly breakdown of the latest fitness industry statistics, powered by our own Performance Analytics, that empowers you to turn insights into action through trusted recommendations. The report includes percent-to-normal data on revenue, member check-ins, joins, cancellations, and more for each of the areas we serve: community organizations, fitness clubs, and boutique fitness studios.

Knowledge is power, and leveraging this data for your business is essential for powering through COVID-19, both now and in the future. Check it out.

September 2020

22
%

active units

52
%
Decreasing

check-ins

16
%
Decreasing

gross revenue

September 2020
 data compared to the previous year across the health and wellness industry

August 2020

12
%

active units

52
%
Decreasing

check-ins

26
%
Decreasing

gross revenue

August 2020
 data compared to the previous year across the health and wellness industry

July 2020

17
%

active units

63
%
Decreasing

check-ins

32
%
Decreasing

gross revenue

July 2020
 data compared to the previous year across the health and wellness industry

June 2020

14
%

active units

71
%
Decreasing

check-ins

36
%
Decreasing

gross revenue

June 2020
 data compared to the previous year across the health and wellness industry