Fitness Industry Recovery Data

The answers you expect from Daxko.

It’s challenging to find reliable and comprehensive data that speaks directly to the health, wellness, and fitness industry. Daxko’s Insights & Impact Report provides regular analysis of the latest fitness industry statistics—powered by Performance Analytics, to empower making the right decisions for a fitness business. The report includes percent-to-normal data on revenue, member check-ins, joins, cancellations, and more for each of the areas we serve: community organizations, fitness clubs, and boutique fitness studios.

Knowledge is power.

Access the latest Insights Brief to understand trends related to new, renewed, and cancelled members, as represented by member management operational system transactions.

Get the Latest Insights Brief

2020 Year in Review + Q1 2021

35
%

active units

45
%
Decreasing

check-ins

20
%
Decreasing

gross revenue

May 2021
 data compared to the previous year across the health and wellness industry

December 2020

27
%

active units

56
%
Decreasing

check-ins

18
%
Decreasing

gross revenue

December 2020
 data compared to the previous year across the health and wellness industry

November 2020

26
%

active units

53
%
Decreasing

check-ins

22
%
Decreasing

gross revenue

November 2020
 data compared to the previous year across the health and wellness industry

October 2020


23
%

active units

51
%
Decreasing

check-ins

20
%
Decreasing

gross revenue

October 2020
 data compared to the previous year across the health and wellness industry

September 2020

22
%

active units

52
%
Decreasing

check-ins

16
%
Decreasing

gross revenue

September 2020
 data compared to the previous year across the health and wellness industry

August 2020

12
%

active units

52
%
Decreasing

check-ins

26
%
Decreasing

gross revenue

August 2020
 data compared to the previous year across the health and wellness industry

July 2020

17
%

active units

63
%
Decreasing

check-ins

32
%
Decreasing

gross revenue

July 2020
 data compared to the previous year across the health and wellness industry

June 2020

14
%

active units

71
%
Decreasing

check-ins

36
%
Decreasing

gross revenue

June 2020
 data compared to the previous year across the health and wellness industry