➜
We power
health
and
wellness
throughout the world.
16k

health and wellness facilities

25m

members served by our customers

140

diverse and unique countries

Diversity, Equity, and Inclusion

Our mission is to power health and wellness throughout the world. That includes fighting for equity and justice. We are making a commitment to ourselves, our company, and the community we serve to amplify marginalized and systematically oppressed voices. Internally, Daxko is committed to improving Diversity, Equity, and Inclusion throughout the company.

Personally, we are committed to listening, learning, and taking real action towards equity and justice. Within the industry Daxko serves, we are actively exploring ways to use our breadth of solutions and data to empower industry leaders in the mission to accelerate Diversity, Equity, and Inclusion.

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Our Who

We over Me
We take the stairs
We are driven by an entrepreneurial spirit
We are experts in our craft

Our What

We build and deliver integrated technology, services, insights and payments that power health and wellness communities

Our How

Hiring, developing and retaining the best, most dedicated people
Owning the end-to-end experience
Embracing the Growth Mindset
Optimizing customer and corporate value

Our Belief

We believe the best way to predict the future is to invent it.
We do not fear the fundamental forces changing the health and wellness business.
We embrace, shape, and reinvent them.

Offices

Birmingham, AL
Highlands Ranch, CO
Chicago, IL
Sunrise Beach, MO
Wrightsville Beach, NC
REMOTE

Our Leadership

Ron Lamb
Chief Executive Officer

Ron leads our team of passionate and talented professionals in making the world a healthier, happier place. Prior to joining Daxko, he spent 26 years at Reynolds & Reynolds, where he led a global team to focus on re-engineering their software and services portfolio into a dynamic suite of automotive retailing solutions which transformed the customer experience. Ron holds a bachelor’s degree from Princeton University and an MBA from Loyola College in Baltimore. Ron is actively involved in several charities and is happily married with three children.

Winston Gillum
Chief Financial Officer

Winston leads all financial and administrative activities of Daxko, including financial planning and analysis, mergers and acquisitions, accounting and controls, human resources, and legal affairs. Prior to joining Daxko, Winston worked for 16 years in Harbert Management Corporation’s Private Equity Group, focusing on acquisitions and divestitures of lower middle market companies across a broad range of industries. Winston began his career in accounting at Ernst & Young and later joined McKinsey & Company as a management consultant. Winston received his undergraduate degree in accounting from the University of Alabama and his MBA from Harvard University.

Bjørn Bjerkøe
Chief Technology Officer

Bjørn (pronounced “B-yearn”) serves as Daxko’s Chief Technology Officer. He has a successful track record developing people, process and innovative software solutions as a servant leader in the software industry. He is passionate about customer-centric focus in all sides of the business, from support to product strategy as well as development. With 17 years of experience leading operational and software development teams, Bjørn uses innovation as a tool to benefit customers and team members alike. Bjørn grew up in Norway. He now lives in Denver, Colorado with his family, where he enjoys snowboarding, mountain biking and eating a lot of pizza.

Concetta Lewis
Vice President of People Development

Concetta oversees all initiatives relating to Daxko’s culture and exceptional team members, including our diversity, equity, and inclusion (DEI) program. A graduate of Stillman College, she began her career focused in accounting. Concetta discovered her passion centered more around interacting and advancing people over numbers, and she transitioned into the world of human resources.

Concetta is certified as a Senior Professional of Human Resources (SPHR) and a SHRM Senior Certified Professional (SRHM-SCP). She has served as the president of the Birmingham Society for Human Resources Management (BSHRM) for the past two years, where she has pivoted the organization to meet the programming and networking needs during this virtual time.

Stefani Thornton
Chief Revenue Officer

Stefani leads Daxko’s revenue growth efforts in the boutique fitness and nonprofit market segments. Thornton brings a strong 22-year track record to Daxko with experience in training, product demonstrations, and sales for companies like Oracle and Reynolds & Reynolds. During her 15-year sales career, she achieved Sales Club 12 times, President’s Club 8 times, and won the highest sales achievement award in the company. Stefani graduated from Baylor University with a degree in Psychology, which she uses daily combined with her love of people. When not at work, Stefani spends her time traveling the world, hiking mountains like Kilimanjaro, and competing in triathlons, and running events.

Jeff VanDixhorn
Chief Revenue Officer

Jeff leads Daxko’s revenue growth efforts in the enterprise club market. He is an entrepreneur with over 20 years of experience in the athletic club industry. Jeff purchased his first club in 1995 and over the course of the next 8 years grew the organization to include multi-purpose athletic facilities in Illinois, Indiana and Wisconsin. In 2007, Jeff founded Club Automation, a sophisticated club management system used today by over hundreds of facilities nationwide. Club Automation joined the Daxko family of brands in 2018 and Jeff continues to oversee the growth efforts of that brand and CSI Spectrum.

Matt Popinski
Senior Vice President of Payments

Matt manages all electronic payments endeavors across the entire Daxko portfolio of brands. He joined the Daxko team in January 2007 after spending over 15 years working with sales and services organizations like AT&T and Johnson and Johnson. At the core of Matt’s passion is delivering exceptional experiences for customers and for team members. Matt holds a BS from UAB and is a multi-time graduate of the Disney Institute. Matt lives in Helena, AL with his wife and four children and is an active member of his local church. He is a self-proclaimed soccer enthusiast and is a nationally licensed competitive soccer coach.

Brittany Richards
Senior Vice President of Services

Brittany Richards leads the services organization at Daxko, including customer support, professional services, and technical services. Beginning her career in customer support, she learned firsthand the potential behind delivering exceptional customer experiences. Brittany couples her passion for delivering top notch service with a keen eye towards operational excellence, driving significant business impact and long-term loyalty. A Birmingham native, Brittany received her B.A. and M.A. in History from the University of Alabama at Birmingham. She now resides in Chicago and divides her free time between mentoring rising leaders and traveling the globe.

Joe Grieshop
Chief Marketing Officer

Joe has served as a software technology executive for over 25 years as a Chief Marketing Officer, Chief Innovation Officer, President, and Managing Officer. He is known for leading organizations to reach untapped markets, develop innovative solutions, and establish undeniable brands. His work has earned more than 150 awards in research, innovation, design, branding, product development, and marketing, while serving such clients as the New York Stock Exchange, Eastman- Kodak, EDS, General Motors, BF Goodrich, Reynolds and Reynolds, Huntington Banks, IBM, LexisNexis, NCR, GMAC, Procter and Gamble, Rockefeller Center, Incisent Technologies, North American Aeroflot, and Titleist. Joe has led three companies to be recognized on the Inc. 500 Fastest Growing Companies list, #4, #252 and #323 respectively.

Ron Lamb

CEO

Prior to joining Daxko as CEO, Ron spent 26 years at Reynolds & Reynolds, a leading provider of software, hardware, and other services for retail automotive dealerships. He began as a sales trainee and steadily rose through the organization to become its President in 2010. Ron led a global team to focus on re-engineering their software and services portfolio into a dynamic suite of solutions transforming the customer experience. As a self-described health and fitness “nut”, he is energized by the passion and dedication of Daxko team members in helping health and wellness centers in their meaningful work. He holds a bachelor’s degree in politics from Princeton University and an MBA from Loyola College in Baltimore. Ron currently serves on the board of directors of Crayons to Classrooms, a nonprofit organization providing essential school supplies at no cost to enhance the learning readiness of all students.

Winston Gillum

CFO

Winston is responsible for all financial and administrative activities of Daxko, including financial planning and analysis, mergers and acquisitions, accounting and controls, human resources, and legal affairs. Prior to joining Daxko, Winston worked for 16 years as an associate, vice president, and managing director in Harbert Management Corporation’s Private Equity Group. While at Harbert, Winston focused on acquisitions and divestitures of lower middle market companies (companies with revenues between $20 and $100 million) across a broad range of industries. Winston began his career in accounting at Ernst & Young and later joined McKinsey & Company as a management consultant. Winston received his undergraduate degree in accounting from the University of Alabama and his MBA from Harvard University.

Jeff VanDixhorn

Chief Revenue Officer

Jeff is an entrepreneur with over 20 years of experience in the athletic club industry. He purchased his first club in 1995 and over the course of the next 8 years grew the organization to include multi-purpose athletic facilities in Illinois, Indiana and Wisconsin. In 2007, Jeff founded Club Automation, a sophisticated club management system used today by over 400 facilities nationwide. Now that Club Automation is a part of the Daxko family, he oversees the enterprise side of the business as Chief Revenue Officer. Jeff is based out of our Chicago office.

Stefani Thornton

Chief Revenue Officer

Stefani Thornton is the Chief Revenue Officer for the Daxko and Zen Planner brands. Thornton leads Daxko’s revenue growth strategy in the boutique fitness and nonprofit market segments.

Thornton, a 22-year technology professional, brings a strong track record to Daxko with experience in training, product demonstrations, and sales. During her 15-year sales career, she achieved Sales Club 12 times, President’s Club 8 times, and won the highest sales achievement award in the company.

Bjørn Bjerkøe

CTO

Bjørn (pronounced “B-yearn”) serves as Daxko’s Chief Technology Officer. He has a successful track record developing people, process and innovative software solutions as a servant leader in the software industry. He is passionate about customer-centric focus in all sides of the business, from support to product strategy as well as development. With 17 years of experience leading operational and software development teams, Bjørn uses innovation as a tool to benefit customers and team members alike. Bjørn grew up in Norway. He now lives in Denver, Colorado with his family, where he enjoys snowboarding, mountain biking and eating a lot of pizza. Bjørn means “Bear” in Norwegian.

Brittany Richards

SVP of Services

Brittany Richards comes to Daxko with almost 10 years in Customer Success. She has a proven track record of identifying and executing operational improvements that directly result in an enhanced customer experience. Accountability to both customers and internal teams is at the core of her values and she is a strong believer in ensuring that the customer experience is front and center. Prior to joining Daxko, Brittany held multiple leadership roles within SaaS companies in the healthcare and sports verticals. She also served as a consultant to executive leadership teams helping to draw up operational blueprints for accelerated growth while maintaining high customer satisfaction. As a Daxko leadership team member, she is an advocate for both Daxko and ZenPlanner clients, ensuring that our company focus remains on keeping our customers wildly successful. Brittany is a Birmingham native and received both her B.A. and M.A. in History at the University of Alabama – Birmingham.

Matt Popinski

VP of Payments

Matt joined the Daxko team in January 2007 after spending over 15 years working with sales and services organizations such as BellSouth / AT&T, Johnson and Johnson, and a Smith & Nephew distributor. Matt has a passion for designing and leading the development of new products, services, and processes. At the core of Matt’s passion is delivering exceptional experiences for customers and for team members and operating as a servant leader.

Matt began his career at Daxko as Director of Support Services where his teams launched Daxko’s multi-channel service model, proactive support and account management mechanisms, Daxko’s Customer Community forum, Daxko’s Customer Satisfaction and Loyalty Program, Daxko’s Ambassador Program, Support Service’s Team Member Development Program. Matt’s teams achieved all-time highs in service KPIs, customer retention, and customer loyalty metrics. Additionally, Matt lead the Daxko Team Member Development Program for 3 years, coordinating the delivery of 30+ learning sessions and launching the Daxko Services book club. Matt has hired and contributed to the success of 14 Daxko Achiever’s Club winners. He has spoken at local and national events on the topics of Crafting Customer Satisfaction and Loyalty Programs, Creating Customer Service Cultures, and Service Excellence through Leadership.

During 2013 and 2014, Matt served on the NetVentures Acquisition Team and led the post-acquisition team as General Manager of the Trinexum Business Unit. Under his leadership, the Trinexum Business Unit has exceeded all customer retention objectives, all revenue retention objectives, and all profitability objectives.

More recently, Matt (and others) led Daxko’s entry into the credit card processing space and completed Daxko’s registration as an ISO in early 2016. He led the AAC post-acquisition team in 2018 and now serves as Vice President of Payments at Daxko. Matt manages all electronic payments endeavors across Daxko, Spectrum, ZenPlanner, AAC, and Club Automation. Matt is a three-time Daxko Achiever’s Club winner and also led the Support Services to the Daxko team of the year award in 2008.

Matt holds a Bachelor of Science degree from the University of Alabama – Birmingham and is a multi-time graduate of the Disney Institute. Matt lives in Helena, AL with his wife and four children and is an active member of his local church. He is a self-proclaimed soccer enthusiast and is a nationally licensed competitive soccer coach.

Nathan Bobbin

VP of Product

With 16+ years’ experience in enterprise software product management, Nathan believes amazing user experiences shouldn’t be reserved for consumer software.  Nathan’s team of product managers and designers seek to deliver the functionality our customers need through thoughtfully designed, easy to use product features. Nathan holds a BS in Marketing from Louisiana State University and a MS in Management Information Systems from University of Colorado at Denver.  He lives in the Denver suburbs with his wife and two kids and spends his free time coaching and cheering at his kids’ sporting events.

Company News

Daxko Expands Integrated Payments & Billing Solutions for the Health, Fitness, and Wellness Industry

Released 
January 13, 2021

YMCA of Greater Houston Extends Partnership with Daxko to Power New Phase of Community Impact

Released 
October 13, 2020

Daxko Launches Daxko Exchange, a New Partner Network to Securely Improve Efficiency and Growth for Health, Wellness, and Fitness Organizations

Released 
September 15, 2020

Motionsoft Joins Daxko to Expand the Most Extensive Tech-Based Community in Health and Wellness

Released 
August 19, 2020

Daxko Announces Concetta Lewis as Vice President of People Development

Released 
July 21, 2020

Daxko Announces Steve Ayers as Vice President of Mid Market Sales for the Club Market

Released 
February 14, 2020

Daxko Acquires UpLaunch to Become the Unmatched Software Provider for Boutique Gyms

Released 
February 6, 2020