Ron leads our team of passionate and talented professionals in making the world a healthier, happier place. Prior to joining Daxko, he spent 26 years at Reynolds & Reynolds, where he led a global team to focus on re-engineering their software and services portfolio into a dynamic suite of automotive retailing solutions which transformed the customer experience. Ron holds a bachelor’s degree from Princeton University and an MBA from Loyola College in Baltimore. Ron is actively involved in several charities and is happily married with three children.

Winston leads all financial and administrative activities of Daxko, including financial planning and analysis, mergers and acquisitions, accounting and controls, human resources, and legal affairs. Prior to joining Daxko, Winston worked for 16 years in Harbert Management Corporation’s Private Equity Group, focusing on acquisitions and divestitures of lower middle market companies across a broad range of industries. Winston began his career in accounting at Ernst & Young and later joined McKinsey & Company as a management consultant. Winston received his undergraduate degree in accounting from the University of Alabama and his MBA from Harvard University.

Bjørn (pronounced “B-yearn”) serves as Daxko’s Chief Technology Officer. He has a successful track record developing people, process and innovative software solutions as a servant leader in the software industry. He is passionate about customer-centric focus in all sides of the business, from support to product strategy as well as development. With 17 years of experience leading operational and software development teams, Bjørn uses innovation as a tool to benefit customers and team members alike. Bjørn grew up in Norway. He now lives in Denver, Colorado with his family, where he enjoys snowboarding, mountain biking and eating a lot of pizza.

Stefani leads Daxko’s revenue growth efforts in the boutique fitness and nonprofit market segments. Thornton brings a strong 22-year track record to Daxko with experience in training, product demonstrations, and sales for companies like Oracle and Reynolds & Reynolds. During her 15-year sales career, she achieved Sales Club 12 times, President’s Club 8 times, and won the highest sales achievement award in the company. Stefani graduated from Baylor University with a degree in Psychology, which she uses daily combined with her love of people. When not at work, Stefani spends her time traveling the world, hiking mountains like Kilimanjaro, and competing in triathlons, and running events.

Jeff leads Daxko’s revenue growth efforts in the enterprise club market. He is an entrepreneur with over 20 years of experience in the athletic club industry. Jeff purchased his first club in 1995 and over the course of the next 8 years grew the organization to include multi-purpose athletic facilities in Illinois, Indiana and Wisconsin. In 2007, Jeff founded Club Automation, a sophisticated club management system used today by over hundreds of facilities nationwide. Club Automation joined the Daxko family of brands in 2018 and Jeff continues to oversee the growth efforts of that brand and CSI Spectrum.

Brittany Richards leads the services organization at Daxko, including customer support and professional services. She has a proven track record of identifying and executing operational improvements that directly result in an enhanced customer experience. Prior to joining Daxko, Brittany held multiple leadership roles within SaaS companies in the healthcare and sports verticals. She also served as a consultant to executive leadership teams helping to draw up operational blueprints for accelerated growth while maintaining high customer satisfaction. Brittany is a Birmingham native and received both her B.A. and M.A. in History at the University of Alabama – Birmingham.

Joe has served as a software technology executive for over 25 years as a Chief Marketing Officer, Chief Innovation Officer, President, and Managing Officer. He is known for leading organizations to reach untapped markets, develop innovative solutions, and establish undeniable brands. His work has earned more than 150 awards in research, innovation, design, branding, product development, and marketing, while serving such clients as the New York Stock Exchange, Eastman- Kodak, EDS, General Motors, BF Goodrich, Reynolds and Reynolds, Huntington Banks, IBM, LexisNexis, NCR, GMAC, Procter and Gamble, Rockefeller Center, Incisent Technologies, North American Aeroflot, and Titleist. Joe has led three companies to be recognized on the Inc. 500 Fastest Growing Companies list, #4, #252 and #323 respectively.

Nathan has been responsible for launching new products in some of the most exciting new spaces in technology including UC, mobile payments, and travel.  Before joining Daxko, Nathan led Travelport’s Innovation Program and Startup Accelerator.  Nathan has a B.S. in Marketing from LSU and M.S. in Information Systems from CU Denver. In his current role as SVP of Product at Daxko, Nathan is responsible for driving Daxko’s product strategy and leading our product management and user experience teams. Nathan believes amazing user experiences shouldn’t be reserved for consumer software.  His team seeks to deliver the functionality our customers need through thoughtfully designed, easy to use product features.

Matt manages all electronic payments endeavors across the entire Daxko portfolio of brands. He joined the Daxko team in January 2007 after spending over 15 years working with sales and services organizations like AT&T and Johnson and Johnson. At the core of Matt’s passion is delivering exceptional experiences for customers and for team members. Matt holds a BS from UAB and is a multi-time graduate of the Disney Institute. Matt lives in Helena, AL with his wife and four children and is an active member of his local church. He is a self-proclaimed soccer enthusiast and is a nationally licensed competitive soccer coach.