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Powering every wellness journey

Whether you’re managing a fitness club, leading a community center, or running a local boutique fitness studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide. We’re more than just technology; we’re your partner in enhancing wellness experiences and operational efficiency wherever you lead.

Mission and purpose

At Daxko, we believe in the transformative power of wellness and fitness to enrich lives and strengthen communities. Our mission is to empower fitness entrepreneurs, business leaders, and community champions by delivering seamless member experiences.

Our purpose is your success. Together, we strive to power wellness worldwide, enabling health and wellness providers to enhance member journeys, achieve fitness goals, and foster healthier communities.

19,000

fitness and wellness centers worldwide trust Daxko’s software solutions to optimize operations and elevate member experiences.

25 M+

members globally are served by Daxko’s technology and support solutions.

countries benefit from Daxko’s software and services, promoting wellness globally and fostering healthier communities.

The principles guiding our purpose

We over Me

Our team-first philosophy fosters collaboration for collective success.

Growth for Good

Positively impacting the wellness industry by expanding our reach and empowering providers.

Diversity and Inclusion

Embracing diversity to innovate solutions that ensure everyone feels valued and empowered.

Expertise Tied to Craft

Commitment to quality and industry expertise essential to delivering superior software solutions.

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Join Us

Ready to make a difference? Daxko is always looking for curious, authentic individuals with a passion for transforming communities.

Explore Careers

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Contact Us

We are committed to being a resource for all health and wellness facilities. Please feel free to ask us anything!

Meet our leadership team

Jeff VanDixhorn
Chief Executive Officer
Jeff VanDixhorn is the CEO of Daxko. Jeff brings over 25 years of experience in health and wellness, excelling as both a club operator and fitness software CEO. Jeff’s journey began in 1995 when he acquired his first club, eventually expanding to include multi-purpose, fitness, and racquet sports facilities across the Midwest. In 2007, he co-founded Club Automation and served as CEO, guiding the company’s successful growth into one of the leading software platforms in the health and fitness industry. Club Automation merged with the Daxko family of brands in 2018. Jeff then assumed the role of Daxko’s chief revenue officer before transitioning to the Daxko board of directors in 2022. He holds a bachelor’s degree in business administration and management from Wheaton College.
Winston Gillum
Chief Financial Officer
As Daxko’s CFO, Winston Gillum is responsible for financial and administrative operations. His background includes 16 years at Harbert Management Corporation’s Private Equity Group and earlier roles at Ernst & Young and McKinsey & Company. He is an alumnus of the University of Alabama and Harvard University.
Wendy White
Chief Marketing Officer
Wendy White, the CMO of Daxko, brings over two decades of B2B technology marketing experience. Her responsibilities include driving the company’s market presence and expansion. Wendy’s career includes leadership roles at TigerConnect, Egencia, Microsoft, and Intel. She is also a U.S. Army veteran with an MBA from the University of California at Davis and a BA from UC Berkeley.
Wes Gillette
Chief Product Officer
Wes Gillette, with over 17 years of experience, serves as Daxko’s Chief Product Officer. His background includes key roles at insightsoftware, LexisNexis, Safran Software Solutions, PROS, Waste Management, Inc., and Oracle. Wes is a Georgetown University graduate.
Rudolph Nieto
Chief Revenue Officer
Rudy Nieto, with over two decades of experience, is Daxko’s Chief Revenue Officer. He specializes in business growth and revenue maximization. Previously, Rudy spent 17 years at Reynolds & Reynolds Company, holding several leadership roles. He graduated from Louisiana State University.
Bjørn Bjerkøe
Chief Technology Officer
As the CTO of Daxko, Bjørn Bjerkøe focuses on customer-centric software solutions and innovations. His 17-year career includes leadership roles at Lifetime Inc., Dealer Socket, and Alpha Bay. Bjørn studied Finance and Economics at the University of Utah.
Matt Popinski
Senior Vice President of Payments
Matt Popinski has been vital to Daxko since 2007, overseeing electronic payments initiatives. His background includes roles at AT&T and Johnson & Johnson. Matt holds a degree from the University of Alabama at Birmingham.
Brittany Richards
Senior Vice President, Customer Experience
Brittany Richards leads customer support, professional services, and technical services at Daxko. Her expertise in customer success includes roles in SaaS companies within healthcare and sports. Brittany is an alumna of the University of Alabama at Birmingham.
Concetta Lewis
Vice President of Talent
Concetta Lewis, as Vice President of Talent, leads Daxko’s culture and team member initiatives. She focuses on DEI and has served as president of the Birmingham Society for Human Resources Management. Concetta holds a degree from Stillman College.