The YMCA of the Pikes Peak Region has always prioritized community well-being and growth, supporting its members through robust health and wellness programs. However, rising operational costs and the need for a reliable funding stream put pressure on the YMCA to find innovative ways to sustain and grow its services without increasing membership fees.
Recognizing the need for a strategic solution that could alleviate these challenges while fostering stronger member engagement, the YMCA turned to Daxko for support – quoting Boyd Williams, “We implemented Flex Fees with really zero negative feedback.” Through Daxko’s Flex Fees and recurring donations tools, the YMCA of the Pikes Peak Region found a sustainable path forward, aligning financial stability with their mission-driven values.
The Challenge: Finding Financial Stability Without Raising Membership Fees
With a vision to stay ahead of the curve and continue delivering exceptional experiences, the YMCA of the Pikes Peak Region sought a way to secure stable funding without placing additional financial burdens on its members. Although their programs and operations were meeting expectations, the leadership saw an opportunity to further strengthen their financial stability, enhance community engagement, and invest in future growth.
Flex Fees—it was really a no-brainer for us. We are not selling one product; we sell multiple products. We do swim lessons, we do sports, daycare, all of it. We have hard costs with providing our members with state-of-the-art equipment, and so to be able to implement Flex Fees, our members understood.
Theresa Johnson
COO, YMCA of the Pikes Peak Region
“We’re on pace to save over $300,000 to our bottom line,” mentioned Boyd Williams. Additionally, the YMCA needed a dependable solution to encourage member donations while maintaining trust and transparency. They required a platform that would not only streamline their funding but also enhance community engagement and donor participation.
Building on their long-standing partnership with Daxko, the YMCA of the Pikes Peak Region turned to Daxko’s innovative solutions to address these challenges. Their proactive approach to adopting solutions that support operational efficiency and community-focused goals ensured they could remain leaders in delivering exceptional member experiences.
The Solution: How Daxko Helped the YMCA of Pikes Peak Region Improve Financial Stability
Boyd Williams said, “We implemented Flex Fees with really zero negative feedback.” Daxko provided the YMCA of the Pikes Peak Region with two essential tools to address their challenges: Flex Fees and recurring donations.
Flex Fees, a customizable fee model that allows organizations to offset operational costs through a small, transparent fee added to transactions, created a predictable and transparent funding source for the YMCA’s recurring expenses, enabling them to cover essential operational costs without raising membership fees. Meanwhile, Daxko’s recurring donations feature allowed members to make ongoing contributions effortlessly, cultivating a culture of sustained community support.
Our goal is to always provide safe, clean, engaging facilities for our members, increase our program quality, and take care of our staff—our number one asset. Flex Fees really help us achieve all of those goals.
Theresa Johnson
COO, YMCA of the Pikes Peak Region
The integration of these solutions proved transformative. Flex Fees and recurring donations, while distinct tools, worked together to create a comprehensive funding strategy for the YMCA. Flex Fees allowed the YMCA to implement a small, transparent fee on transactions, clearly itemized on member receipts. This fostered trust by showing members exactly how their contributions supported operational costs and community programs. Recurring donations, on the other hand, offered an easy way for members to make consistent, voluntary contributions, further supporting the YMCA’s mission and creating a steady, reliable source of funding.
The Impact: Strengthening Financial Stability and Community Support
The YMCA of the Pikes Peak Region leveraged both Flex Fees and a recurring donation strategy to achieve significant improvements across financial and community metrics. Flex Fees provided a predictable stream of income by introducing a small, transparent fee to offset operational costs, ensuring funding stability without raising membership rates. Recurring donations, implemented as a complementary initiative, encouraged members to make consistent, voluntary contributions, fostering a deeper connection to the YMCA’s mission.
When Daxko began to roll Flex Fees out, they educated us on how to communicate, gave us templates to train our staff and communicate with our members. To me, it was a no-brainer.
Boyd Williams
CEO, YMCA of the Pikes Peak Region
According to Double the Donation’s Nonprofit Fundraising Statistics, 57% of donors are enrolled in a recurring giving program, up from 46% the previous year. Double the Donation This indicates a growing trend in sustained donor engagement through recurring contributions.
Together, Flex Fees and recurring donations helped the YMCA build a culture of trust and consistent support. With a 128% increase in donors giving between $0 and $50 and a 196% increase in donations from those contributing $5,000 to $1,000,000 since introducing recurring donations, the YMCA has created a reliable and diverse donor base while continuing to deliver value to its members.
These gains underscore the YMCA’s success in aligning financial stability with community-driven growth, thanks to Daxko’s tailored solutions.
Ready to Empower Your Nonprofit’s Mission?
The YMCA of the Pikes Peak Region’s partnership with Daxko exemplifies how nonprofits can achieve operational stability and foster lasting community support through innovative solutions.
If you’re ready to boost your nonprofit’s funding and community engagement, schedule a demo with Daxko today to explore how Flex Fees, recurring donations, and other solutions can help fuel your mission.
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