Daxko has long been a trusted partner in helping fitness and wellness businesses grow, operate more efficiently, and serve their members better. Now, we’re taking that commitment to the next level with enhancements to product, service, and brand experiences —creating seamless experiences that make it easier for customers to get the most out of Daxko.
While you may notice this first in new product brand experiences as we roll out unified Daxko branding across all Daxko products, this move is more than brand identity—it’s about delivering real improvements across the board. We sat down with Wendy White, Chief Marketing Officer, and Matt Popinski, Chief Customer and Payments Officer, to dive into what this transformation means for our customers and the industry.
Q: Why is Daxko bringing all its brands under one name now?
Wendy White:
Daxko has been serving both nonprofit and for-profit fitness organizations for years, but we’ve heard a common theme — many customers don’t realize the full breadth of what we offer. By bringing all our solutions under one powerful name, we’re making it crystal clear: whether it’s member management, payments, CRM, or accounting, Daxko has it all — and it’s backed by one team.
Q: What product experience improvements can customers expect?
Wendy White:
Daxko has acquired many best-in-class products over the years across group exercise scheduling, CRM and marketing automation, and league management – along with our own great portfolio of solutions. But we left their original navigation and design experiences. Now, we’re focusing on unifying and modernizing the experience across our platforms. Transitioning between products will be smooth, and the familiarity of the look and feel will enhance the user experience and onboarding.
Matt Popinski:
Customers will start to notice a cohesive experience – a more intuitive interface, consistent design, and a smoother workflow across all Daxko products. First, you’ll see enhancements in Daxko Operations, Club Automation, and Zen Planner.
Q: How will this transition create a better experience for customers?
Matt Popinski:
One of the biggest benefits is simplified communication. Customers no longer have to navigate different brands or service teams—we’re bringing everything together under a single, unified support system. That means fewer handoffs, faster response times, and a more personalized, efficient experience.
Wendy White:
Beyond that, this move sends a strong message: Daxko is fully invested in every product we offer. Our customers want confidence that the company behind their technology is actively innovating and improving. This unification reinforces that commitment.
Q: What specific changes will customers start to see first?
Matt Popinski:
A few big ones! First, more proactive outreach—we’re doubling down on customer success, making sure customers have the guidance and resources they need to thrive. We’re also rolling out updated communication templates to reflect a single, unified Daxko voice.
Wendy White:
Visually, the first thing customers will notice is new branding across all Daxko products. We’re integrating the Daxko name into all our solutions while keeping product names familiar. Over the next few months, email addresses, websites, and support documentation will transition to reflect this cohesive experience.
Q: How is Daxko improving the customer support experience along with this?
Wendy White:
We’ve always prioritized customer experience, but now, we’re raising the bar. One of our biggest initiatives is getting our top experts closer to customers — direct support access to product experts who can provide real-time solutions.
Matt Popinski:
We’re also tackling a long-standing challenge — support transparency. Customers will now have clearer visibility into the status of their service requests, along with faster defect resolution and more direct updates. Same for billing, our new billing portal makes it even easier to see it all in one spot.
Q: How is Daxko making it easier for customers to get support and training?
Wendy White:
Customers expect flexibility in how they engage with support—some prefer chat, some email, some phone, and some prefer social channels they are already involved in. We’re expanding our service channels to meet them where they are.
Matt Popinski:
We’ve always had a robust portfolio of customer training, but we’re expanding it. We’re also launching free weekly training sessions tailored to real-world customer needs—whether it’s preparing for summer camp registration at a YMCA or running seasonal programming at a fitness club.
Q: How is Daxko ensuring these changes make a real impact for customers?
Wendy White:
We’re not making changes in a vacuum — customer feedback is at the heart of this. We constantly collect input from NPS scores, CSAT surveys, advisory boards, and direct conversations, and we’ll continue using that data to refine our strategy, our products, and our service.
Matt Popinski:
We’re also introducing customer system adoption audits, helping customers maximize the tools they already have. And with real-time support tracking, customers will always know where they stand.
Q: What excites you most about this transformation?
Wendy White:
The energy inside Daxko right now is incredible. We’re leaning into our vision and values in a way that prioritizes customers like never before—and you can feel that momentum.
Matt Popinski:
For me, it’s about deepening our customer relationships. Hearing their stories, solving their challenges, and helping them make a bigger impact in their communities.
Q: Where can customers go to learn more?
Wendy White:
The Daxko Help Center is the best place to start—customers can find knowledge base articles, chat support, and find other direct ways to reach us.
Matt Popinski:
We’re always listening. Your feedback doesn’t just matter—it drives everything we do.
What to Expect Next: Immediate Changes and Long-Term Benefits
As we refresh the Daxko brand, customers will first notice visual updates across our platforms. Over the coming months, we’ll continue rolling out enhanced support tools, training resources, and user experience improvements to deliver an even stronger, more unified experience.
Stronger Together
This transformation isn’t just about a new look—it’s about elevating the entire customer experience. As Daxko evolves, fitness organizations can expect more efficiency, innovation, and impact—all backed by a company that’s more focused than ever on helping them succeed.
Want to learn more? Visit the Daxko Help Center to explore all the new resources available today.