Delp joins Daxko to accelerate the company’s growth in the boutique fitness market and strengthen its leadership across solutions like Daxko SugarWOD and Daxko Zen Planner.
BIRMINGHAM, AL – July 15th, 2025 – Daxko, the leading technology partner for health, fitness, and wellness organizations, is pleased to announce the appointment of Aldor H. Delp as President of Boutique. This strategic move emphasizes Daxko’s long-term commitment to evolving its boutique business and delivering smarter, more integrated solutions for gyms, martial arts academies, and boutique fitness studio operators.
Delp brings more than two decades of executive leadership experience at high-growth SaaS and technology companies, including Procare, ADP, Fiserv, and Community Brands. Throughout his career, he has scaled customer-focused businesses, built high-performing teams, and led cross-functional strategy across go-to-market, product, and operations.
Aldor’s leadership will be instrumental as we expand our footprint and capabilities to broaden our boutique segment. We are confident in our decision to invest deeply in this space to ensure our solutions meet the growing demands of fitness entrepreneurs and the communities they serve.
Jeff Vandixhorn
Chief Executive Officer, Daxko
In his new role, Delp will lead all aspects of Daxko’s boutique strategy, with a focus on accelerating innovation, deepening customer relationships, and shaping the future of fitness studio operations. As a seasoned practitioner of mixed martial arts, Delp brings a unique blend of executive insight and industry experience that sharpens Daxko’s strategic perspective on boutique customer needs and reinforcing its position as a trusted partner to specialized fitness communities.
I’m honored to join Daxko at such a pivotal moment for the brand. Boutique fitness is a force in the wellness economy, and we have a tremendous opportunity to help gyms and studios thrive through technology that’s built for where the industry is going.
Aldor H. Delp
President, Boutique Segment
Delp’s appointment is the latest step in Daxko’s greater vision to create purpose-built, end-to-end software for fitness organizations of all types with the end goal of helping businesses drive growth, member engagement, and long-term community impact.
For more information, visit www.daxko.com.
Media Contact:
Anna Klement
Communications Manager
anna.klement@daxko.com
About Daxko
Daxko powers the world’s leading fitness and wellness organizations, providing innovative technology that maximizes productivity, increases engagement, and drives sustainable growth. With a comprehensive suite of software solutions, including operations automation, payment processing, and member engagement tools, Daxko helps businesses scale with confidence. Backed by deep industry expertise and a commitment to long-term success, Daxko partners with fitness clubs, boutique studios, YMCAs, and wellness centers to create thriving communities where individuals can reach their full potential.
For more information, visit www.daxko.com.