Recruit. Engage. Repeat. How to Reach New Volunteers and Activate Existing Ones

Volunteers are often your most committed members. They’re the ones showing up early, staying late, and helping your mission succeed beyond the four walls of your organization. But recruiting and re-engaging these vital contributors takes an intentional strategy—and the right tools.

In a recent joint webinar, Daxko and VolunteerMatters tackled this challenge head-on—sharing how nonprofits can level up their volunteer programs with targeted digital campaigns, streamlined sign-up workflows, and a powerful new integration that brings everything together in one place.

Here’s how to activate your most engaged supporters and build a sustainable system that runs on more than good intentions.

To build your volunteer base, you need more than word of mouth. You need the right message in front of the right people at scale.

Dana Martel, Team Lead of Digital Marketing, detailed how Daxko’s digital ad services help launch high-converting campaigns using:

• Google Ad Grants: Tap into $10,000/month in free ad spend to appear in relevant volunteer-related searches.
• Meta Ads (Facebook/Instagram): Micro-targeted ads based on location, behavior, and interests help you reach individuals who are most likely to care about your mission.
• Retargeting Ads: Follow up with people who visited your volunteer page but didn’t complete the sign-up.
• Micro-Targeting: Reach people based on specific demographics and digital behavior.

Visibility matters, but so does the user experience. Every click from an ad should lead to a seamless, mobile-friendly sign-up process that makes volunteering simple.

VolunteerMatters ensures that every step of the journey—from landing page to registration—is fast, clear, and volunteer-friendly. By removing friction, organizations improve sign-up rates and reduce staff effort.

The highlight of the webinar was the launch of the new Daxko + VolunteerMatters integration — designed to simplify workflows and give teams a more complete picture of community engagement. 

Here’s how it works:

• Unified Member + Volunteer Profiles – View a member’s volunteer involvement directly in Daxko Operations.
• Streamlined Volunteer Onboarding – Onboard volunteers in VolunteerMatters, and sync key data to Daxko Operations automatically.
• Better Engagement Metrics – Easily track how many members are also active volunteers.
• Improved Accuracy – Keep records consistent and current across both systems.

For organizations juggling members, programs, and volunteers across different systems, the Daxko + VolunteerMatters integration changes the game.

Benefits include:

• A single source of truth for engagement data
• Less duplication and fewer admin errors
• Richer reporting to inform programs, grants, and outreach
• Seamless volunteer tracking without system switching

It’s especially powerful for Ys, JCCs, and community centers — teams that need to understand who’s contributing time, not just attending programs.

If you’re ready to build a volunteer pipeline that’s both digital-first and deeply personal, here’s where to begin:

1. Apply for Google Ad Grants to start reaching volunteer-minded audiences with $10K/month in free search ads.
2. Run Meta campaigns with compelling stories and emotional CTAs.
3. Set up dynamic landing pages with VolunteerMatters to convert interest into sign-ups.
4. Activate the Daxko + VolunteerMatters integration to unify your data and drive smarter engagement.

Daxko and VolunteerMatters are working together to help mission-driven organizations support their most engaged community members—those who show up, contribute, and volunteer. Explore the Daxko and VolunteerMatters integration and discover how your team can unlock deeper insights and drive meaningful impact.

If your staff could benefit from a clearer, more connected view of volunteer engagement, we’re here to help. Schedule a demo with Daxko to see how this integration and strategy can scale your impact — without scaling your workload.