Health & Fitness Business magazine recently featured Daxko CEO, Jeff VanDixhorn, on its cover, spotlighting how AI and automation are unlocking growth for fitness organizations of all sizes. Jeff’s story dives into what many gym operators are beginning to realize: smart tech isn’t just for large enterprises—it’s a practical, revenue-driving solution that any facility can use to improve performance and engagement.
AI Can Drive Member Growth and Retention
AI-powered tools are functional, and they’re already delivering measurable results for fitness centers. With personalized data insights and predictive analytics, gyms can now reach the right audience at the right time.
Jeff shares in the article how AI-backed targeting can optimize outreach strategies, “Gyms shouldn’t be afraid of AI — it’s easier and more impactful than they think.”
Using AI, clubs can:
- Identify high-value prospects through behavioral data
- Customize member journeys with smarter onboarding and follow-up
- Keep members engaged with timely, tailored communications
Automation Frees Staff to Focus on Connection and Community
For many operators, automation alleviates time-consuming tasks like scheduling, billing, and routine communication. Jeff highlights that by reducing administrative burden, staff are empowered to do what they do best—foster relationships and build a strong culture.
When front-desk teams no longer need to manually chase down renewals or payments, they can spend more time welcoming members, offering tours, or leading community events.
Smarter Tools Lower Costs and Boost Operational Impact
The article also underscores how AI-driven tools — from 24/7 chatbots to marketing automation — can reduce overhead while increasing productivity.
When gym leaders adopt platforms that support automated member support or performance tracking, they create more consistent, high-quality experiences without scaling headcount. As Jeff explains, “Automation is about efficiency, about enabling teams to do more of what matters.”
The Industry Is Ready — Are You?
AI is already here. And it’s empowering organizations to grow faster, operate smarter, and build stronger communities. Whether you’re managing a local fitness center or a regional network of clubs, Daxko can help you implement powerful automation tools that deliver results.
See what’s possible when you combine human connection with AI-driven strategy.
Schedule a demo with Daxko today.