How to Use AI for SEO: A Guide for Nonprofits

How to Use AI for SEO: A Guide for Nonprofits

By Sara Perry
Published On May 15, 2024
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The digital world can be a crowded place, especially for nonprofits with a limited marketing budget. In the past, getting your amazing work noticed online meant spending hours crafting SEO-friendly blogs. AI can change that game. Think of it as your digital sidekick, helping you create high-quality blogs that get seen by the people who matter most – the folks who support your mission and make a real difference.

This guide will show you how to use AI for SEO with step-by-step prompts for creating a blog in ChatGPT.

What is SEO?

SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves various strategies and techniques aimed at increasing organic (non-paid) traffic to a website by enhancing its relevance and authority in the eyes of search engines like Google, Bing, and Yahoo. SEO encompasses both on-page factors such as optimizing content, meta tags, and HTML code, as well as off-page factors like backlink building and social media engagement. The ultimate goal of SEO is to attract more visitors to a website and improve its online presence, ultimately leading to higher conversions and business success.

How Can Nonprofits Use AI for SEO?

You can leverage the power of artificial intelligence (AI) to revolutionize your search engine optimization (SEO) strategies and enhance your organization’s online visibility. By harnessing AI-driven tools and technologies, you can analyze vast amounts of data to identify relevant keywords, optimize content, and streamline their digital marketing efforts.

AI algorithms can also assist in predicting user behavior, enabling you to tailor content to better resonate with your community members. Furthermore, AI-powered chatbots and virtual assistants can improve user engagement and provide personalized support, ultimately driving more traffic to your organization’s website and increasing their impact in the digital landscape.

Some of the most exciting benefits of using AI at your organization include:

  • Time Travel for Busy Bees: No more wrestling with keyword research and SEO best practices. AI can help you generate content ideas and optimize them for search engines in a fraction of the time. This allows you to focus on what you do best – changing your community!
  • Content Creation on Autopilot: Writer’s block got you down? AI can help you create compelling blog posts, website copy, and even social media content. Think of it as your brainstorming buddy, tossing out ideas and sparking inspiration.
  • Reaching the Right Community: AI can analyze search trends and user behavior to help you reach the people who are most likely to care about your cause. No more shouting into the digital void!

How to Generate Blog Titles with ChatGPT

Generating compelling blog titles is crucial for attracting organic traffic to your organization’s website and improving its visibility on search engine results pages (SERPs). AI can assist in this process by providing creative suggestions tailored to your specific community and SEO strategies.

This prompt generates captivating titles tailored to nonprofit SEO strategies, ensuring the content resonates with your community and drives traffic to the website. Let’s walk through how to generate blog titles with the example keyword “family summer activities.”

When using the prompts, make sure to copy and paste the full prompt into ChatGPT. Fill out any bold sections according to the blog you’re writing. Open up ChatGPT and let’s get started.

Full Transcript


ChatGPT, as an AI specializing in SEO content generation for gyms, your task is to assist in driving member signups in the [Insert your specific metro area] by creating captivating, clickbait-style titles. Your focus is on users with transactional intent – those ready to take action and engage with our services.

Target Keyword: [Insert your specific target keyword]


  1. Generate Clickbait Titles: Create a series of attention-grabbing titles incorporating the target keyword. The titles should appeal to users ready to decide or complete a transaction.
  2. Rank by Transactional Intent: Rank these titles based on their effectiveness in attracting users with transactional intent – those who are further along in their research process and are more likely to engage with our services.
  3. Avoid Duplication: Ensure each title is unique and does not duplicate keyword phrases. This will help in covering a broader range of potential search queries.
  4. Local SEO Consideration: Include local SEO factors relevant to [Insert your specific metro area]. This will help attract local consumers looking for services in this area.
  5. Output Format: Present the topics and keywords in a table format. This will allow us to analyze and track the effectiveness of these titles for future optimization.

Expected Output:

A table with the following columns:

  • Title Rank: Based on effectiveness for transactional intent.
  • Clickbait Title: Incorporating the target keyword and local SEO factors.
  • Keyword Phrase: [Insert your specific target keyword]

How to Turn Titles into Blog Outlines With ChatGPT

Once you have finalized your blog title, the next step is to transform it into a comprehensive outline that guides the structure and flow of your content. By utilizing ChatGPT for this task, you can streamline the content creation process and maintain consistency across all your blog posts.

Full Transcript


Now create an outline for an article titled ‘[Insert the title you chose]‘ from the previously generated titles. Write it as an experienced [Insert your job title/role] specializing in [Insert your service area]. Write it for [Insert your target audience].


  1. Title Selection: Use the title ‘[Insert the title you chose]‘.
  2. Role and Expertise: Emphasize that the article is being written by an experienced [Insert your job title/role], demonstrating expertise in [Insert your service area].
  3. Target Audience Focus: Ensure that the outline is tailored for [Insert your target audience], addressing their specific concerns and interests.
  4. Outline Components: The outline should include an introduction, key sections (with subheadings), and a conclusion. Each section should cover aspects relevant to the title and the target audience.

Expected Output:

A detailed outline for the article titled ‘[Insert the title you chose]‘, structured in a way that it can be easily expanded into a full article.

How to Turn Outlines into Blogs With ChatGPT

Now that you have an outline, you can leverage ChatGPT to flesh out the content and transform it into a compelling blog post. AI-powered writing tools can generate well-researched, informative, and engaging content that aligns with your outline, saving you valuable time and resources.

You can get a blog from ChatGPT using the outline. All you need to do is ask the AI tool to write a blog for you on a specific topic.

Full Transcript


Now write the article in a [Insert your writing tone] tone and insert personal anecdotes/customer review placeholders if they help illustrate a point. Include H2s and H3s as needed and expand on key points or add more to hit at least 1000 words. Use human nuances in writing. The article should be based on the refined outline for ‘[Insert the title you chose]‘.


  1. Style and Tone: Maintain a [Insert your writing tone] tone.
  2. Personal Touches: Include personal anecdotes or customer review placeholders.
  3. Article Structure: Use H2s and H3s for organization and ensure the article is at least 1000 words.
  4. Expand on Key Points: Provide detailed information on each point in the outline.

Expected Output:

A well-structured, engaging, and informative article based on the refined outline, capturing the essence of the chosen style and tone.

How to Refine Your Blog Title With ChatGPT

Using an attention-grabbing title maximizes the impact of your blog post. AI can assist nonprofits in refining their titles by suggesting tweaks that enhance clarity, relevance, and SEO optimization, thus increasing the likelihood of attracting organic traffic and engagement.

Full Transcript


Create 10 clickbait-style titles for the article titled ‘[Insert the title you chose]‘. All titles generated must be optimized for the keyword phrase ‘[Insert your specific target keyword]‘.


  1. Keyword Optimization: Ensure each title is optimized for the keyword phrase ‘[Insert your specific target keyword]‘.
  2. Clickbait Style: Make each title catchy and engaging.
  3. Title Variations: Provide a variety of styles and approaches in the titles.

Expected Output:

A list of 10 diverse, clickbait-style titles, each optimized for the specified keyword phrase.

How to Optimize Your Blog With ChatGPT

To ensure your blog post ranks prominently on search engine results pages (SERPs), you need to optimize it for SEO. AI-powered tools can provide recommendations for optimizing various elements of your blog, including meta tags, headings, and keyword density. These minor changes lead to more community members visiting your website. Let’s see how ChatGPT can help you optimize your blog for SEO.

Full Transcript


Is the following article optimized for the keyword phrase ‘[Insert your specific target keyword]‘? If so, just tell me it’s ok. If not, make it optimized with minimal rewriting. Put your changes in bold. Here’s the article: “[Insert the full blog]


  1. Keyword Focus: The article should be optimized for ‘[Insert your specific target keyword]‘.
  2. SEO Review: Conduct a thorough review to determine if the article is already optimized for this keyword.
  3. Minimal Rewriting: If optimization is needed, make necessary changes with minimal rewriting.
  4. Highlight Changes: Any changes made should be in bold.

Expected Output:

A review of the article with necessary SEO optimizations made, highlighted in bold, ensuring the article is perfectly aligned with the specified keyword phrase.

How to Add a Keyword-Rich Section to a Blog With ChatGPT

Integrating keyword-rich sections within your blog post enhances its relevance and visibility on search engines. AI can identify relevant keywords and seamlessly incorporate them, thereby boosting the blog’s SEO performance and attracting more readers.

Full Transcript


Thank you. Add an extra keyword-rich section at the bottom of the article. Make it benefit-driven and read naturally. The section should integrate the keyword phrase ‘[Insert your specific target keyword]‘.


  1. Keyword Inclusion: Incorporate the keyword phrase ‘[Insert your specific target keyword]‘ naturally.
  2. Benefit-Driven Content: Focus on highlighting the benefits related to the topic.
  3. Natural Integration: Ensure the section fits seamlessly with the article’s tone and flow.

Expected Output:

An additional section at the end of the article that enriches the content with relevant, keyword-rich information, presented in a way that’s engaging and beneficial to the reader.

How to Polish a Blog With ChatGPT

Before publishing your blog post, ensure that it is polished and optimized for maximum impact. AI-powered tools can help you refine elements like formatting, readability, and visual appeal. This will enhance the blog’s overall quality and effectiveness. And how would you do this?

Full Transcript


Is the new blog with the changes and extra section now fully optimized for the term ‘[Insert your specific target keyword]‘?

How to Generate Blog SEO Recommendations With ChatGPT

Lastly, it’s time to generate any last SEO elements that will optimize your blog and help readers find it online.

Full Transcript


Please provide SEO optimized recommendations for the following elements:

  • Meta Description
  • URL Structure
  • Image Alt Text
  • Additional SEO Factors you recommend based on our customer target

You Did It!

By leveraging AI for SEO, you can amplify your organization’s online presence, attract more supporters, and impact more community members. Embrace the power of ChatGPT today and amplify your organization’s impact in the digital realm. By harnessing the potential of AI, you can reach more individuals, raise greater awareness, and ultimately make a difference in more lives. Start your journey towards greater social impact now.

Looking for Other Ways to Save Time and Resources With AI?

From streamlining content creation to predicting user behavior, AI empowers you to amplify your organization’s impact in the digital realm. With AI as your digital partner, you can save time, unlock creative potential, and focus on what truly matters – making a tangible difference in the lives of those you serve.

Learn how to empower your team from AI experts Yoav Susz, Chief Revenue Officer at Vi, and Daron Allen, Co-Founder of VFPnext.

Watch the free webinar to learn how AI can:

  • Attract new community members
  • Enhance the loyalty of existing community members
  • Save your team time and resources

Watch the webinar today.

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