Search is changing. As AI tools like ChatGPT, Perplexity, and Gemini reshape how people find and consume information online, websites need a new way to stay visible.
At Daxko, we’ve built our reputation by helping member-based organizations stay ahead of digital trends. That’s why we’re introducing a new standard into every client’s SEO toolkit: the llms.txt file.
What is llms.txt?
llms.txt is a new plain-text file format designed specifically for Large Language Models (LLMs)—the same AI systems powering today’s conversational search engines. It’s simple, structured, and strategic.
Where robots.txt tells search engines what not to crawl, llms.txt tells AI tools what matters most.
It:
- Provides a clear, AI-readable summary of your most important pages
- Avoids noisy HTML, navigation menus, and ads
- Helps your content appear in LLM responses, summaries, and citations
Why We Recommend Implementing llms.txt.
Traditional SEO still matters. But AI-native SEO is what’s next.
LLMs now pull information directly from websites to answer real user questions. That means if your site doesn’t clearly present its content in a way LLMs can interpret, you risk being skipped—no matter how good your content is.
By implementing llms.txt, we help ensure:
- AI tools understand your website’s value
- Key service, program, and contact pages are prioritized
- You’re ready for the next wave of organic discovery
How We Structure llms.txt.
# YMCA of the USA> Strengthening community through youth development, healthy living, and social responsibility across 2,600+ locations.
## Core Pages
– [Find a YMCA](https://www.ymca.org/find-your-y): Search for a local branch by city or ZIP code.
– [Programs](https://www.ymca.org/programs): Explore youth sports, swim lessons, camps, fitness classes, and more.
– [Membership](https://www.ymca.org/membership): Benefits, pricing, and how to join.
– [Get Involved](https://www.ymca.org/get-involved): Volunteer, donate, or become a community partner.
## Optional
– [Blog](https://www.ymca.org/blog): Updates on health, family, and community well-being.
– [Newsroom](https://www.ymca.org/news): Press releases and national impact stories.
This format makes it easier for LLMs to ingest meaningful content, filter out noise, and return **your site** as the source in AI-driven answers.
Daxko’s AI Approach
We’re not waiting for AI platforms to adopt standards—we’re helping shape them.
At Daxko, we:
- Maintain an up-to-date llms.txt for every eligible client website
- Continuously audit content to align with evolving LLM indexing needs
- Optimize descriptions, content structure, and update frequency
- Roll this into our SEO services at no extra cost
This isn’t a trend. It’s the new baseline for organic visibility.
Are You Ready for AI-First SEO?
We believe llms.txt will soon become as essential as sitemap.xml—and we’re making sure our clients are ready.
If you’re a Daxko website customer, your llms.txt file is already in progress or scheduled. If you’re curious about where your content stands in the AI discovery landscape, let’s talk.
Reach out today, and we’ll review your site’s readiness for the next generation of search.