Book Time With Our Team

Daxko Executive Briefing

Game Plan

Quarterback the Change, Lead the Charge, Score a New Tomorrow

July 20th, 2023 | 9:00 AM
Chick-fil-A College Football Hall of Fame,
250 Marietta Street NW, Atlanta, GA

Start the 2023 General Assembly of YMCAs with a strategy that promises to transform your community engagement game. This is your chance to to get an exclusive sneak peek and refine your winning game plan at Game Plan Unleashed: Daxko Executive Briefing, a unique event created for YMCA leaders, changemakers, and visionaries.


The event is invitation only. Registration subject to approval.

The Winning Strategies You'll Master

Expand Your Playbook: Uncover industry-leading marketing tools designed to help you connect with new community members in ways you never thought possible.

Strengthen Your Team: Harness our state-of-the-art engagement tools to foster deeper member connections and boost community solidarity.

Streamline Your Game: Get hands-on insights on how to efficiently manage operational costs, enabling you to direct your focus towards the heart of your mission – your community.

The Extra Point: Get exclusive access to the Hall of Fame facility, including the indoor football field. Picture yourself running routes in this iconic 95,000 sq. ft. venue, home to over 50 interactive exhibits celebrating football's greatest legends.  

With limited spots available and filling up quickly, this unique experience offers an unparalleled opportunity to connect with peers, interact with our team, and refine your winning game plan.



9:00 - 9:30

Meet & Greet

Start your day with us at a welcoming reception. This is your opportunity to connect with like-minded YMCA executives, sharing thoughts and experiences over delectable delights and refreshing beverages.

9:30 - 11:30

Gourmet Brunch Buffet

Relax and indulge in a carefully crafted brunch buffet. This late-morning feast is thoughtfully composed with a harmony of flavor and sophistication, assuring a memorable culinary adventure for all our guests.

10:00 - 11:30

Unveiling the Future with Ron Lamb

Join CEO, Ron Lamb and Daxko's newest Senior Leaders, as they provide an exclusive preview of our upcoming product innovations and strategic roadmap.

Discover how next-generation marketing tools can connect your mission the prospects, members, and the community. Foster stronger, longer lasting relationships with engagement solutions designed to deepen member connections with your programming and member offerings.

Experience an exclusive preview into solutions designed to streamline your operations, minimize costs, and provide you with the time and resources to invest in your community's growth and success. This session, designed specifically for YMCA leaders, offers a unique opportunity to gain early insights into Daxko's transformative initiatives.


Networking, Innovation Demos, & Hall of Fame Tour

As brunch wraps up, the afternoon is yours to design. Continue your discussions with other YMCA executives, get a hands-on demo of Daxko's latest product innovations, or start your self-guided tour through the rich history and thrilling displays at the College Football Hall of Fame.

The Venue

Chick-fil-A College Football Hall of Fame  
250 Marietta Street North West Atlanta, GA

This architectural marvel in the heart of downtown Atlanta is a 95,000 sq. ft. tribute to the legacy of football, featuring an indoor field, engaging exhibits, and honoring the sport's iconic heroes.

Event Speakers

Ron Lamb, CEO

Ron leads Daxko’s team of passionate, talented, and dedicated professionals to power health and wellness throughout the world. Prior to joining Daxko, he was president of Reynolds & Reynolds, a billion dollar software company, where he led a global team to focus on re-engineering their software and services portfolio into a dynamic suite of automotive retailing solutions to transform the customer experience. Ron holds a bachelor's degree from Princeton University and an MBA from Loyola College in Baltimore. Ron is actively involved in several charities including serving as Vice Chairman for the Board of Directors of a YMCA and is happily married with three children.

Wendy White, CMO

Wendy White is the Chief Marketing Officer of Daxko, bringing over two decades of expertise in B2B technology marketing. As the leader of end-to-end marketing, digital professional services, and channel and partnerships at Daxko, Wendy is responsible for driving the company's go-to-market engine and facilitating its continued expansion in new and existing markets. Prior to joining Daxko, Wendy spent 10 years as a CMO in fast-growing SaaS companies, including TigerConnect and Egencia, Expedia Group's corporate travel division. She also held leadership positions at world-class tech brands such as Microsoft and Intel, as well as several venture-backed startups. Her background as a veteran U.S. Army officer and graduate of the Defense Language Institute and the John F. Kennedy Special Warfare Center and School has equipped her with invaluable leadership skills and a strategic mindset. Wendy earned an MBA from the University of California at Davis- Graduate School of Management and a BA from the University of California at Berkeley.

Rudy Nieto, CRO

As the Chief Revenue Officer of Daxko, Rudy Nieto brings over two decades of experience in driving business growth, maximizing revenue streams, and developing successful sales and business development strategies. With a proven track record of success as a top-level sales and business development leader, Rudy is responsible for developing and executing the strategic plan for boosting revenue streams and driving business growth across all customer segments. Prior to joining Daxko, Rudy spent 17 years at Reynolds & Reynolds Company, a leading provider of automobile dealership software. During his time there, he held several key leadership positions, including Senior Vice President of Sales. His extensive experience in the automobile dealership software industry gave him a deep understanding of how to identify market trends, anticipate customer needs, and create effective sales strategies that drive results. Rudy holds a Bachelor of Science degree from Louisiana State University.

Wes Gillette, CPO

Wes Gillette is the Chief Product Officer at Daxko, bringing over 17 years of experience as a product and customer-focused executive. With his extensive experience in product management and deep understanding of market and customer needs, Wes leverages his expertise to drive product innovation and shape a forward-thinking product strategy that effectively meets the evolving needs of the health and wellness industry. Prior to joining Daxko, Wes held key leadership positions at renowned organizations in the technology industry. He was Vice President of Product Management, responsible for product strategy and product management at insightsoftware before serving as Vice President of Acquisition Integration. Additionally, Wes was the Director of Product Management at LexisNexis, Director of Product & Services at Safran Software Solutions, and held various product management positions at companies such as PROS, Waste Management, Inc., and Oracle. Wes earned a Bachelor of Science degree in Technology and International Affairs from Georgetown University

Bjørn Bjerkøe, CTO

Bjørn (pronounced "B-yearn") serves as Daxko's Chief Technology Officer. He has a successful track record developing people, process and innovative software solutions as a servant leader in the software industry. He is passionate about customer-centric focus in all sides of the business, from support to product strategy as well as development. With 17 years of experience leading operational and software development teams, Bjørn uses innovation as a tool to benefit customers and team members alike. Bjørn grew up in Norway. He now lives in Denver, Colorado with his family, where he enjoys snowboarding, mountain biking and eating a lot of pizza.

Matt Popinski, Senior VP of Payments

Matt manages all electronic payments endeavors across the entire Daxko portfolio of brands. He joined the Daxko team in January 2007 after spending over 15 years working with sales and services organizations like AT&T and Johnson and Johnson. At the core of Matt's passion is delivering exceptional experiences for customers and for team members. Matt holds a BS from UAB and is a multi-time graduate of the Disney Institute. Matt lives in Helena, AL with his wife and four children and is an active member of his local church. He is a self-proclaimed soccer enthusiast and is a nationally licensed competitive soccer coach.

Get Ready to Advance Your Game Plan

The future is the end zone and those who dare to make the winning pass are the ones who will claim it. Are you ready to make the play?

Tackle your challenges head-on at Game Plan Unleashed: Daxko Executive Briefing. Together, we'll turn the YMCA Movement into a powerful offense, fostering stronger, more resilient communities ready to score big in the face of tomorrow's challenges. Be more than just a part of the Movement; be the MVP who leads the team to victory.

Seize the opportunity to elevate your strategy. Reserve your spot today and kickstart your winning game plan.