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Powering every wellness journey

Whether you’re managing a fitness club, leading a community center, or running a local boutique fitness studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide. We’re more than just technology; we’re your partner in enhancing wellness experiences and operational efficiency wherever you lead.

Mission and purpose

At Daxko, we believe in the transformative power of wellness and fitness to enrich lives and strengthen communities. Our mission is to empower fitness entrepreneurs, business leaders, and community champions by delivering seamless member experiences.

Our purpose is your success. Together, we strive to power wellness worldwide, enabling health and wellness providers to enhance member journeys, achieve fitness goals, and foster healthier communities.

19,000

fitness and wellness centers worldwide trust Daxko’s software solutions to optimize operations and elevate member experiences.

25 M+

members globally are served by Daxko’s technology and support solutions.

countries benefit from Daxko’s software and services, promoting wellness globally and fostering healthier communities.

Power Wellness, Improve Lives

Serve with Purpose

Partner with customers to strengthen and support communities.

Keep it Real

Lead with integrity, transparency, and care in every relationship.

Make Bold Moves

Act decisively, own outcomes, deliver excellence.

Build Fearlessly

Innovate towards a healthier, stronger future.

Stronger Together

Unify through diversity, connection, and collaboration.

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Join Us

Ready to make a difference? Daxko is always looking for curious, authentic individuals with a passion for transforming communities.

Explore Careers

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Contact Us

We are committed to being a resource for all health and wellness facilities. Please feel free to ask us anything!

Meet our leadership team

Jeff VanDixhorn
Chief Executive Officer
Jeff VanDixhorn is the CEO of Daxko. Jeff brings over 25 years of experience in health and wellness, excelling as both a club operator and fitness software CEO. Jeff’s journey began in 1995 when he acquired his first club, eventually expanding to include multi-purpose, fitness, and racquet sports facilities across the Midwest. In 2007, he co-founded Club Automation and served as CEO, guiding the company’s successful growth into one of the leading software platforms in the health and fitness industry. Club Automation merged with the Daxko family of brands in 2018. Jeff then assumed the role of Daxko’s chief revenue officer before transitioning to the Daxko board of directors in 2022. He holds a bachelor’s degree in business administration and management from Wheaton College.
Winston Gillum
Chief Financial Officer
As Daxko’s CFO, Winston Gillum is responsible for financial and administrative operations. His background includes 16 years at Harbert Management Corporation’s Private Equity Group and earlier roles at Ernst & Young and McKinsey & Company. He is an alumnus of the University of Alabama and Harvard University.
Wendy White
Chief Marketing & Partner Officer
With two decades of SaaS leaderhip at Expedia, Microsoft and Intel, Wendy White is the Chief Marketing and Partner Officer and leads the company’s market presence and expansion, partner and channel, and digital services. She is a U.S. Army veteran with an MBA from the University of California at Davis and a BA from UC Berkeley.
Pat Harper
Chief Technology Officer
As the CTO of Daxko, Pat Harper brings over 25 years of global technology leadership spanning SaaS, operations, and digital transformation. He has held executive roles at Catalis, PGi, and OpenText, and is known for driving innovation, cloud adoption, and operational excellence across large-scale teams. Pat holds a BS in Information and Computer Science from Georgia Tech.
Wes Gillette
Chief Product Officer
Wes Gillette, with over 17 years of experience, serves as Daxko’s Chief Product Officer. His background includes key roles at insightsoftware, LexisNexis, Safran Software Solutions, PROS, Waste Management, Inc., and Oracle. Wes is a Georgetown University graduate.
Matt Popinski
Chief Customer & Payments Officer
Matt Popinski is Daxko’s Chief Customer and Payments Officer, leading electronic payments initiatives across its portfolio of brands. He joined Daxko in January 2007 after building sales and service experience at AT&T and Johnson & Johnson. He’s passionate about delivering exceptional experiences for both customers and team members.
Concetta Lewis
Senior Vice President, People
Concetta Lewis, as Senior Vice President, People, leads Daxko’s culture and team member initiatives. She focuses on DEI and has served as president of the Birmingham Society for Human Resources Management. Concetta holds a degree from Stillman College.
Nick Thornton
Chief Sales Officer
Nick serves as Daxko’s Chief Sales Officer, leading sales efforts across the fitness and wellness verticals to drive growth and expand market presence. With over 20 years of experience in software sales, he brings deep expertise in SaaS, sales leadership, and strategic execution. He oversees business planning, customer retention, and revenue strategies—including acquisition integrations—ensuring sales initiatives align with company goals.
Aldor H. Delp
President, Boutique Segment
Aldor H. Delp is President of Daxko’s Boutique segment, responsible for strategy, operations, and growth. He brings extensive SaaS leadership experience from executive roles at Procare (GM of ChildPlus), CommunityBrands, Fiserv, and ADP, spanning product, go-to-market, and operational excellence.