Marketing

Industry Insights

How to Harness Creativity to Increase Marketing Engagement

We spoke with Lacey Dixon, VP of Mission Advancement and Marketing at the YMCA of Greater Grand Rapids, to learn about marketing in person events. Learn more.

Published 
Jul 13, 2021
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Industry Insights

Track Your Marketing Success with Digital Analytics

Once you have a strong theme and plan for your fundraising campaign, maximize the effectiveness of your efforts with digital analytics. Learn how here.

Published 
May 24, 2021
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Industry Insights

Mapping Your Member Win-back Strategy

When your organization is working to win back past members, you need sound strategy. Read on for best practices and a strategy roadmap.

Published 
May 7, 2021
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Industry Insights

Preparing Your Marketing Strategy for Fall Programs

We spoke with Amy Huempfner, Association Marketing Director at the YMCA of the Chippewa Valley, to learn about their organization’s marketing strategy ahead of fall programs. Learn more.

Published 
Apr 27, 2021
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Industry Insights

Drive Donations by Maximizing Your Marketing Strategy

We are dedicated to helping you reach your fundraising goals this year. Here, Christy Brown and Erica Roberts share tips for successful digital marketing campaigns.

Published 
Mar 16, 2021
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Success Stories

Proving Their Purpose: How The YMCA of Greater Houston Reaches Further With Digital Marketing

The YMCA of Greater Houston partnered with Daxko’s Digital Marketing Agency to transform how people in their community view the Y’s impact. Read on.

Published 
Mar 11, 2021
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Industry Insights

How to Boost Summer Camp Registration with a Digital Marketing Strategy

Learn the basics of digital marketing and how you can take advantage of it to boost summer camp registration in your organization this summer.

Published 
Feb 15, 2021
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Industry Insights

Accelerate: A Conference Built for the Future

Over two days, more than 250 Accelerate participants got to benefit from all the knowledge, insight, and relationship building of a traditional event, without the hassle of traveling to attend in person.

Published 
Dec 10, 2020
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Industry Insights

Mission Driven Marketing: NOW Webinar Takeaways

As we approach a busy holiday season, make sure your mission is front and center. Here are their three steps for Mission Driven Marketing that can fuel your cause this giving season.

Published 
Oct 22, 2020
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Success Stories

Building Communities with Daxko Engage

Daxko Engage helps organizations generate revenue, increase retention, and save time. Learn how your organization could grow.

Published 
Aug 14, 2019
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Industry Insights

Catch Their Attention with CTAs

Marketing emails are effective at engaging existing members and driving new memberships. Here are four ways to make emails CTAs that drive results.

Published 
Feb 4, 2019
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Industry Insights

Three Business Resolutions for Membership & Marketing

It's the season of renewal – personally and professionally. Here are three ways to freshen up your marketing for the new year.

Published 
Dec 26, 2018
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Industry Insights

Fueling a Lean Mean Marketing Machine - Daxko Summit CMO Session

Masterful marketing is no easy endeavor, especially on a nonprofit budget! In this session we explore several new approaches and tools.

Published 
May 17, 2018
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Industry Insights

Congratulations! Your Membership Campaign Generated a Ton of Leads. Now What?

Your inbound leads for membership come in cycles. How do you know which leads to chase first? We talk about it here.

Published 
Apr 25, 2018
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Industry Insights

It's a Lot of Pressure to Write a Subject Line about Subject Lines

Here are a few tips for creating a smashing subject line that will get attention, get clicks, and most importantly establish trust with your customers.

Published 
Apr 9, 2018
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Industry Insights

Assess and Align Part III: Evangelize

Let’s dig a little deeper into how to use the brand toolkit evangelize your organization's brand.

Published 
Nov 14, 2017
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Industry Insights

Assess & Align Your Brand Part II: Define and Evolve

Let’s look inside at the different tools that will enable you and your team to articulate, reinforce, and amplify your brand.

Published 
Oct 30, 2017
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Industry Insights

The Aggressive Approach to Marketing Your Mobile App

If your organization has a mobile app, you must market it. Here's how to develop a sound strategy designed to maximize downloads of your app.

Published 
Oct 3, 2016
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Industry Insights

48% of January Joins Haven't Checked-In for Two Weeks

Here are 4 strategic mindset changes to make with your staff to encourage new joins to stick with your organization throughout the year.

Published 
Mar 2, 2016
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Industry Insights

What does a Facebook "like" Mean to Your Organization

You're passionate about your mission, and you want other people in on that passion as well. But how do you truly achieve that? Read on.

Published 
Jul 21, 2015
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