Industry Insights

Industry Insights

Insights from August and September Report and Webinar

The monthly Insights and Impact Report, powered by Performance Analytics, helps as you recover lost revenue and best serve your community’s needs.

Published 
Nov 2, 2020
Read More  ➜
Industry Insights

Serving Your Mission: October Recap

When we knew COVID-19 was going to completely change our world, we moved as fast as we could to provide tools and support as you continued serving your community.

Published 
Oct 29, 2020
Read More  ➜
Industry Insights

Mission Driven Marketing: NOW Webinar Takeaways

As we approach a busy holiday season, make sure your mission is front and center. Here are their three steps for Mission Driven Marketing that can fuel your cause this giving season.

Published 
Oct 22, 2020
Read More  ➜
Industry Insights

Three Steps for Managing Successful Mergers

We understand mergers are a sensitive topic. It’s hard to envision your team’s operations and goals merging with another organization, but it is an option that some are considering as they make strategic decisions on long-term growth.

Published 
Oct 1, 2020
Read More  ➜
Industry Insights

Reimagine Community Impact with our Program Playbook

Leverage industry trends and our Program Playbook to drive program registration and revenue at your YMCA, JCC, or Community Center.

Published 
Sep 25, 2020
Read More  ➜
Industry Insights

Manage Membership Payments Through COVID-19 with Daxko Payment Services

In a time of great uncertainty, you don't want to add more stress to your members’ lives by troubling them with payment discrepancies. Learn how DPS can solve that.

Published 
Aug 26, 2020
Read More  ➜
Industry Insights

Power Community Through COVID-19 with Our Member Engagement Assistant

With social distancing guidelines, engaging with members is increasingly difficult. Learn how a member engagement assistant could make it easy.

Published 
Aug 26, 2020
Read More  ➜
Industry Insights

Power On: How to Help your Nonprofit Thrive Post Pandemic

As you fight for your members, we’re fighting for you. Here are the resources we're offering to help you through this time.

Published 
Aug 25, 2020
Read More  ➜
Industry Insights

Introducing the Insights and Impact Report: Data Trends for the Health and Wellness Industry

2020 has been chaotic and unpredictable.

Published 
Jul 17, 2020
Read More  ➜
Industry Insights

Connection without Contact.

What steps can we take to reduce risk and provide a positive experience?

Published 
Jun 3, 2020
Read More  ➜
Industry Insights

Rapid Recovery Data: Nonprofit Health and Wellness Trends

Since COVID-19 began to impact the non-profit health and wellness world, the Daxko team has been collecting, analyzing, and reporting weekly data trends for our customers. This week, we are sharing these insights with everyone in The Movement.

Published 
May 21, 2020
Read More  ➜
Industry Insights

Introducing the Re-Opening Playbook for Nonprofit Health and Wellness Organizations

Together with leaders from across the health, wellness & fitness industry, we bring you this playbook so you can re-open and thrive through COVID-19.

Published 
May 6, 2020
Read More  ➜
Industry Insights

Understanding the Paycheck Protection Program (PPP) for Your Nonprofit

We are partnering with Lendio to assist your organization with learning more about and applying for the Paycheck Protection Program (PPP). Read on.

Published 
Apr 24, 2020
Read More  ➜
Industry Insights

Your most valuable nonprofit resource

For anyone managing payment processing for their nonprofit, they are familiar with how much time is wasted in the Returns Manager of Daxko Operations managing credit card declines.

Published 
Feb 14, 2020
Read More  ➜
Industry Insights

Mega Trends Shaping Your Nonprofit

The fitness and membership landscape is rapidly evolving. YMCAs and JCCs have pressures coming from every direction. Here's how you can adapt.

Published 
Dec 5, 2019
Read More  ➜
Industry Insights

Catch Their Attention with CTAs

Marketing emails are effective at engaging existing members and driving new memberships. Here are four ways to make emails CTAs that drive results.

Published 
Feb 4, 2019
Read More  ➜
Industry Insights

Three Business Resolutions for Membership & Marketing

It's the season of renewal – personally and professionally. Here are three ways to freshen up your marketing for the new year.

Published 
Dec 26, 2018
Read More  ➜
Industry Insights

Take Your Engagement to the #Nextlevel

Next Level service and member engagement requires data, but how do you bucket data in a meaningful way? We spell it out for you here.

Published 
Aug 20, 2018
Read More  ➜
Industry Insights

Daxko Engage + NPS

The Net Promoter Score (NPS) has been called the "one number you need to grow." Learn how to find it & leverage it for your organization.

Published 
Aug 10, 2018
Read More  ➜
Industry Insights

Email Design Mega No-Nos

Avoid these five frequently made mistakes that tend to send emails to junk folders.

Published 
Jul 9, 2018
Read More  ➜
Industry Insights

#NextLevel Service

From our NPS survey, we've put together several initiatives to address the incredible opportunities for improvement you shared. Check them out here.

Published 
Jun 13, 2018
Read More  ➜
Industry Insights

Fueling a Lean Mean Marketing Machine - Daxko Summit CMO Session

Masterful marketing is no easy endeavor, especially on a nonprofit budget! In this session we explore several new approaches and tools.

Published 
May 17, 2018
Read More  ➜
Industry Insights

Congratulations! Your Membership Campaign Generated a Ton of Leads. Now What?

Your inbound leads for membership come in cycles. How do you know which leads to chase first? We talk about it here.

Published 
Apr 25, 2018
Read More  ➜
Industry Insights

It's a Lot of Pressure to Write a Subject Line about Subject Lines

Here are a few tips for creating a smashing subject line that will get attention, get clicks, and most importantly establish trust with your customers.

Published 
Apr 9, 2018
Read More  ➜
Industry Insights

What Brought 'Em Won't Keep 'Em

Intentional touch points keep people engaged throughout their journey. Here are three ways to keep your members for the long haul.

Published 
Mar 13, 2018
Read More  ➜
Industry Insights

Member Engagement Solutions for the New Year

Visualize your data, tell your story, and take action in setting your organization up for success this year. Read on.

Published 
Dec 20, 2017
Read More  ➜
Industry Insights

3 Easy Ways to Impact Your Bottom Line

We’re constantly releasing new features and services at Daxko. Learn how these three developments can make a major impact on your bottom line.

Published 
Dec 18, 2017
Read More  ➜
Industry Insights

You're Likely Leaving Your Most Powerful Tool in Your Toolbox

When it comes to data and making decisions, most of us leave an incredibly valuable tool sitting unused: Probability. Learn more.

Published 
Dec 14, 2017
Read More  ➜
Industry Insights

5 Ways Organizations Can Prepare for Payment Technology Trends

You can find plenty of information on payments software & trends, but most isn't tailored to the health and wellness industry - until now. Check it out.

Published 
Dec 13, 2017
Read More  ➜
Industry Insights

Assess and Align Part III: Evangelize

Let’s dig a little deeper into how to use the brand toolkit evangelize your organization's brand.

Published 
Nov 14, 2017
Read More  ➜
Industry Insights

The Hidden Costs of Credit Card Declines

Credit card declines are more than just a headache for your business and your members. They negatively impact on your bottom line. Here's how to avoid them.

Published 
Nov 13, 2017
Read More  ➜
Industry Insights

What's in it for me? An overview of Daxko Payment Services.

Creating Daxko Payment Services for our customers offers customers a host of benefits. We spell them all out here.

Published 
Nov 6, 2017
Read More  ➜
Industry Insights

Assess & Align Your Brand Part II: Define and Evolve

Let’s look inside at the different tools that will enable you and your team to articulate, reinforce, and amplify your brand.

Published 
Oct 30, 2017
Read More  ➜
Industry Insights

Extending Your Brand with Artificial Intelligence

84 percent of people now use Artificial Intelligence for daily customized engagement. Learn how it could make an impact at your organization.

Published 
Oct 17, 2017
Read More  ➜
Industry Insights

Breaking Down the PHIT (Personal Health Investment Today) Act

The PHIT Act promotes physical activity and creates incentives for healthy living from children all the way up through seniors. Read on.

Published 
Sep 15, 2017
Read More  ➜
Industry Insights

Keep Your Data Safe: Unattended Workstation Standards

Ensuring the security of your data is largely tied to workstations at your organization. We recommend the unattended workstation standards outlined here.

Published 
Sep 14, 2017
Read More  ➜
Industry Insights

Why Engaging Your Members Matters

Developing your community via member engagement provides accountability will boost retention. Here are two member engagement success metrics to pay attention to.

Published 
Jun 28, 2017
Read More  ➜
Industry Insights

Webinar Recap: Utilizing Data Insights to Drive Member Engagement & Donations

Constance Miller and Delphine Carter recently re-presented their popular NAYDO 2017 session, Utilizing Data Insights to Drive Member Engagement & Donations.

Published 
May 25, 2017
Read More  ➜
Industry Insights

Marketing Your Health or Fitness Center Mobile App To Members

So you have a mobile app for your YMCA or JCC, but how do you get members to download the app and use it? Here's how.

Published 
Feb 28, 2017
Read More  ➜
Industry Insights

Following Up on Feedback

We know we must earn your trust & deliver exceptional experiences with every interaction you have with us. Here we follow up on our survey.

Published 
Jan 5, 2017
Read More  ➜
Industry Insights

'Tis the Season to Get Fit, Part 2

So you want to boost and engage January joins this year? Check out the second part of our series on member engagement for your organization.

Published 
Dec 20, 2016
Read More  ➜
Industry Insights

'Tis the Season to Get Fit, Part 1

So you want to boost and engage January joins this year? Check out part 1 of our series on member engagement for your YMCA, JCC, or community organization.

Published 
Dec 15, 2016
Read More  ➜
Industry Insights

Customer Engagement Made Easy Using Mobile Apps

Customer engagement is more important now than ever. Here are five ways to engage customers across a mobile platform, wherever they may be.

Published 
Nov 3, 2016
Read More  ➜
Industry Insights

Our Customer Survey Philosophy

We have recently changed the way we solicit your feedback. If you're wondering where your feedback goes and how we use it, read on.

Published 
Oct 25, 2016
Read More  ➜
Industry Insights

The Aggressive Approach to Marketing Your Mobile App

If your organization has a mobile app, you must market it. Here's how to develop a sound strategy designed to maximize downloads of your app.

Published 
Oct 3, 2016
Read More  ➜
Industry Insights

How to Hire Right for Engagement

The most sustainable nonprofits have talented teams. Here are some staff engagement ideas to get your organization heading toward your recruitment goals.

Published 
Aug 23, 2016
Read More  ➜
Industry Insights

Step by Step Guide To Assemble An Engagement Team

Even the best engagement plan fails without the proper backing and follow through. Here's a guide to establishing that all-important plan.

Published 
Jul 21, 2016
Read More  ➜
Industry Insights

How to Get Your Leadership Team Behind Your Engagement Initiatives - Recommendations from the Akron Area YMCA

Are you looking to get your leadership team more invested in your engagement programs? Or looking for ways to prove the value of what you're already doing? Read on.

Published 
Jun 24, 2016
Read More  ➜
Industry Insights

Engagement, It Starts at the Top

Senior leaders are responsible for setting the tone for the organization and defining appropriate goals. Here's how you can make it happen at your organization.

Published 
Jun 1, 2016
Read More  ➜
Industry Insights

Data is Meaningless (Not Really – Hear Me Out)

Data doesn't answer questions well... That doesn't mean it's meaningless though. Read on to find out what we mean.

Published 
May 4, 2016
Read More  ➜
Industry Insights

Should Disaster Strike, Daxko Has You Covered

Disaster recovery and business continuity planning are integral parts of overall risk management for an organization. Read on for how Daxko can help.

Published 
Apr 5, 2016
Read More  ➜
Industry Insights

New Member Engagement Takes A Village

Now is a good time to reflect on your membership. Here are 7 ways to implement community programs into your practices to retain your engaged members.

Published 
Mar 22, 2016
Read More  ➜
Industry Insights

48% of January Joins Haven't Checked-In for Two Weeks

Here are 4 strategic mindset changes to make with your staff to encourage new joins to stick with your organization throughout the year.

Published 
Mar 2, 2016
Read More  ➜
Industry Insights

Former Daxko CEO Dave Gray Will Serve on the Board of the YMCA of Greater Birmingham

Former Daxko CEO David Gray recently joined the board of directors of the YMCA of Greater Birmingham. Learn more.

Published 
Mar 2, 2016
Read More  ➜
Industry Insights

Are your new members engaged? Or, are they leaving?

If your organization starts to lose members in critical seasons, don't lose hope. Here are eight ways to keep them on for the long haul.

Published 
Feb 11, 2016
Read More  ➜
Industry Insights

3 Vital Steps as You Initiate a Strategic Planning Process

Strategic planning doesn’t have to be a painful process. In this blog, we've outlined 3 steps to getting started on strategic planning with your board.

Published 
Nov 23, 2015
Read More  ➜
Industry Insights

5 Easy Donor Retention Wins

Donor retention is just as important as member retention for your organization. We're sharing 5 quick wins for nonprofit donor retention with you here.

Published 
Oct 27, 2015
Read More  ➜
Industry Insights

Metrics for Success

It's seven times more expensive to land a new customer than to keep one. ‍Here's how to build a systematic, intentional engagement plan at your organization.

Published 
Oct 20, 2015
Read More  ➜
Industry Insights

Gift Cards Can Increase Revenue & Visits to Your Center

‍If you are planning to sell gift cards this holiday season, here are a few tips to maximize this offering.

Published 
Oct 1, 2015
Read More  ➜
Industry Insights

Taking Corporate Memberships Online

For years YMCAs and JCCshave concentrated their centers around pockets of population. But where do corporate memberships fall in this model? Learn more.

Published 
Sep 22, 2015
Read More  ➜
Industry Insights

How Non-traditional Competition will Impact the Future of Membership

Here’s what we’ve learned that will help member-based nonprofits differentiate themselves from the competition.

Published 
Aug 25, 2015
Read More  ➜
Industry Insights

3 Key Motivators for the Millennial Workforce

Last year Millennials became the majority generation in the workforce. Learn how to leverage this pivotal group of game-changers for your organization.

Published 
Aug 4, 2015
Read More  ➜
Industry Insights

What does a Facebook "like" Mean to Your Organization

You're passionate about your mission, and you want other people in on that passion as well. But how do you truly achieve that? Read on.

Published 
Jul 21, 2015
Read More  ➜
Industry Insights

Are you Gambling with Your Member Data?

Some software vendors will take advantage of your members or program participants for email lists. This is bad business. Learn more.

Published 
Jun 30, 2015
Read More  ➜
Industry Insights

Get More Members to Open Your Emails, Tips from the Pros

Here are some tips based on research from organizations like yours to get your members more engaged with your emails.

Published 
Jun 23, 2015
Read More  ➜
Industry Insights

3 Step Process to Improve Member Emails

We work closely with customers to design engagement initiatives using email, and we've compiled a list of takeaways. Check it out.

Published 
Jun 16, 2015
Read More  ➜
Industry Insights

Mass Versus Targeted Email

Should you be sending mass emails to your members and prospects, or targeted communications? We break it down here.

Published 
Jun 10, 2015
Read More  ➜
Industry Insights

How Engaged are your Members?

We recently launched a campaign offering interested organizations a look at their specific member units by engagement level. Learn more.

Published 
May 19, 2015
Read More  ➜
Industry Insights

The Basics of Prospect Research

Prospect research includes all varieties of research techniques that help fundraisers, development teams, and nonprofits to find major gift prospects. Read on.

Published 
Apr 14, 2015
Read More  ➜
Industry Insights

Member and Donor Engagement 2.0

Here we introduce the concept of Engagement 2.0 - how to get your members engaged with each other. Check it out.

Published 
Feb 24, 2015
Read More  ➜
Industry Insights

Arming Your Membership Directors with Data

After moving from Membership Director at a suburban Y to a downtown urban Y, I learned a lot. Check out these takeaways.

Published 
Feb 19, 2015
Read More  ➜
Industry Insights

7 Tips for Strengthening Your Donor Relations Architecture

Donor relations are important, and building a strategic donor relations architecture is how you reap the most benefits. Learn seven tips for your organization.

Published 
Feb 17, 2015
Read More  ➜
Industry Insights

Is Your Center a Safe Place?

You need a simple way for you to scan your database often to compare against the national registry of sex offenders. Learn how we can help you do that.

Published 
Feb 2, 2015
Read More  ➜
Industry Insights

Ideas to Create that Program WOW

There are four components to exceptional experience – registration, a reminder, participation, and follow up. Learn how to master them all.

Published 
Jan 8, 2015
Read More  ➜
Industry Insights

#GivingTuesday

With #GivingTuesday fast approaching, YMCAs, JCCs, and other nonprofits like yours will be working to reach out to their communities. Check out our resources.

Published 
Nov 26, 2014
Read More  ➜
Industry Insights

Fundraising: Digital Giving more Important than Ever

Digital giving is nothing new, but it represents a more significant share of total donations than ever before. Here's how you can leverage digital giving.

Published 
Nov 20, 2014
Read More  ➜
Industry Insights

Do You Know Your Fitness Age?

According to the New York Times, our fitness age may be more important than our chronological age. Here's what we learned & how it could impact your organization.

Published 
Nov 12, 2014
Read More  ➜
Industry Insights

Responding to the Way Millennials Work Out

As an organization that has to reach millennial members, you may be asking, "‍What makes the millennial workout different?" Read on for more.

Published 
Oct 30, 2014
Read More  ➜
Industry Insights

Mission Critical - Indicators in Daxko Engage

You need to keep a pulse on your members so you can prevent and win back terminations. Learn about how you can do that with Daxko Engage.

Published 
Oct 20, 2014
Read More  ➜
Industry Insights

NPS Score vs. Comments: Where Do I Focus?

We implemented the Net-Promoter Score in the Membership Survey to help you improve relationships with your members. Here's how to interpret your results.

Published 
Oct 8, 2014
Read More  ➜
Industry Insights

Five Ways to Boost Survey Participation

Here are a few ways to make sure your surveys yield a wealth of valuable, actionable information that benefit both you and your members.

Published 
Oct 7, 2014
Read More  ➜
Industry Insights

5 Steps to Engagement

A member engagement plan ensures you have active & involved members at your organization. Learn five steps to implementing a member engagement plan here.

Published 
May 29, 2014
Read More  ➜
Industry Insights

The Myth About Board Members

Board members are an integral part of any organization, especially for nonprofit. Here's some research on how to engage your board with your technology.

Published 
May 8, 2014
Read More  ➜
Industry Insights

Member Engagement: 3 Tips to Get Started

Prioritizing certain member segments and identifying a targeted message will help you see greater success in engagement. Here's how to do it.

Published 
Apr 21, 2014
Read More  ➜
Industry Insights

Becoming a Paperless Board of Directors

When transitioning from a paper system of document distribution, going completely paperless can be a significant change. Learn how to do it well.

Published 
Apr 1, 2014
Read More  ➜
Industry Insights

A Member Engagement Director & a Plan

Across YMCAs, there's a greater need for a focused, systematic engagement plan & people to execute the plan. Here's how to make it happen.

Published 
Mar 28, 2014
Read More  ➜
Industry Insights

Are you passing out guest passes or passing up opportunities?

Are you fully leveraging guest passes at your organization? Learn what makes them a great tool for new member recruitment.

Published 
Feb 14, 2014
Read More  ➜
Industry Insights

3 Ways to Involve your Community with the Y Mission

Community Perception Reports can be eye-opening for Y's. Here are three ways we work with YMCAs to combat misperceptions in the community.

Published 
Feb 12, 2014
Read More  ➜
Industry Insights

How Customers Help Build Daxko Products

User feedback is one of the most valuable intakes at Daxko when it comes to product development. Learn how we listen to you.

Published 
Sep 11, 2013
Read More  ➜
Industry Insights

Engaging Volunteers: What you Need to Know

Did you know that engaged members are twice as likely to volunteer? Learn how you can leverage that statistic.

Published 
Aug 19, 2013
Read More  ➜
Industry Insights

3 Ways to Engage Donors

Studies show that donors give a majority of their charitable contributions to an organization they feel connected to. Learn how to become that organization.

Published 
Aug 16, 2013
Read More  ➜
Industry Insights

Social Media for Nonprofits: Driving Altruism

Are you curious about some other ways to use social media to drive behavior for your YMCA or JCC? Try these tips.

Published 
Aug 13, 2013
Read More  ➜
Industry Insights

Social Media Tips and Tricks for Non-profits

Whatever your social media skill level, the tips below will help your organization be more efficient and effective with your social media efforts. Check it out.

Published 
Jul 31, 2013
Read More  ➜
Industry Insights

3 Steps to Think Like a Donor

You have a great pulse on member engagement at your organization, but what about donor engagement? Learn how to give your donors what they need here.

Published 
Jul 17, 2013
Read More  ➜
Industry Insights

4 Trends You May Not Be Tracking (But Should)

Are you aware of everything your operations software can do to help you deliver on your mission? We share four ways here.

Published 
Jun 18, 2013
Read More  ➜
Industry Insights

Developing Freds: Find, Reward, Educate and Demonstrate

Every nonprofit organization deals with the challenge of training and developing front-line staff. Here's a heuristic for making that process easier.

Published 
Apr 23, 2013
Read More  ➜
Industry Insights

Maintaining Good Data: The Added Benefits for Members

In your everyday process, your organization is mining data. And if you have proper SOPs in place, you're mining good data. Learn more.

Published 
Apr 16, 2013
Read More  ➜
Industry Insights

Cut Down on Collections

For member-centric organizations, collecting on past-due amounts is neither comfortable nor easy. We talk about how to make it better here.

Published 
Mar 13, 2013
Read More  ➜
Industry Insights

Go Beyond Retention to Develop Super-Committed Members

To ensure your members stay involved, engaging them early and often is critical. But your goal shouldn't just be membership maintenance. ‍Read on.

Published 
Jul 30, 2012
Read More  ➜
Industry Insights

The Number-One Thing You Should Be Doing to Engage Members

When it comes to membership engagement and retention rates, there's one strategy that outperforms the rest. Check it out.

Published 
Jun 27, 2012
Read More  ➜