MobileFit FAQ
Q: How does MobileFit work?
MobileFit is a wellness system that provides adaptive workout plans based on member activity. The member registers at the kiosk, completes a wellness questionnaire, and is assigned to a trainer. The system prescribes a wellness plan based on the member’s goals, a customized inventory of the YMCA’s equipment/classes, and trainer recommendations. The workouts adapt and change as the member provides feedback on workouts completed. Members can log their progress through the kiosk, online, or at the service desk.
MobileFit’s advanced communication tools build the staff-to-member connections that are so vital to member retention. Smart messaging, e-mail communication, and custom announcements printed right on the workouts are just a few ways staff use MobileFit to reach more people at the right times.
The back-end reporting tools track member utilization, staff productivity, and outcome reports showing overall health and wellness results.
Q: Why should MobileFit be considered over any other interactive wellness technology?
MobileFit is the next generation of health and wellness technology. MobileFit is not “hard-wired” to specific machines. Instead, MobileFit makes use of all of the assets at your YMCA. MobileFit is web-based, providing unlimited programming for all types of member demographics. Unlike the capital-intensive systems on the market today, MobileFit is easy to install, easy to budget for, and a clear ROI can be seen within 90 days of installation. As an added bonus, MobileFit’s web-based software can be integrated with DAXKO’s Member ST for a seamless flow of data between the two systems.
Q: How does MobileFit improve member retention?
The first few visits to a YMCA can be very intimidating to new members. Approximately 40% of new members have never set foot in a health and wellness facility. MobileFit provides new members with a roadmap to wellness, with adaptive workouts, 1-to-1 communication with wellness staff, and easy progress tracking to build confidence. MobileFit identifies “high risk” members through predictive retention technologies, and notifies your staff of exactly who is at risk of dropping their membership. This just-in-time alert allows staff to intervene at just the right time, with coaching, counseling, and encouragement.
Q: Why was the MobileFit system developed to support the YMCA?
Statistics show that 50% of new members will not make it through the first three months on a program. In fact, 30% of them won’t make it past the first 60 days. By the third month, only 50% are still engaged. By supporting members from the start of their workout program, customizing workouts to fit their lifestyle choices, and combining it with key staff support, the MobileFit system is the YMCA’s secret weapon for member retention. MobileFit is particularly successful with the health seeking, start/stop exerciser because it offers a “guided tour” to the member’s workouts, and notices when they stop coming as often.
Q: Does MobileFit require additional staffing or time-intensive procedures to be effective?
MobileFit helps existing staff reach more people at the right time. MobileFit connects all floor associates and trainers to members by assigning every member a “coach” from your team. MobileFit analyzes member utilization and workout patterns, providing your staff with a targeted list of members who need immediate attention. MobileFit is an excellent productivity tool for health and wellness directors, providing the key information they need to effectively manage their programs.
Q: How does MobileFit help me sell more memberships?
MobileFit is a central part of the membership tour, and is often positioned as a customized owners’ manual for members to get the most out of their membership investment. Prospective members love the option to “plug in” to the innovative system, and see it as a way to stay on track to reach their goals.
MobileFit is 100% focused on the YMCA Movement, providing your association with a sure competitive advantage over private clubs and recreation facilities in the community.
Q: Will MobileFit affect the YMCA’s existing personal training revenue?
MobileFit is designed to work in tandem with Personal Trainers, expanding their reach to more members. In fact, YMCA wellness directors have found that the constant connection between members and training staff actually increased fee-based personal training by as much as one-third.
Q: What is the investment required in MobileFit and the expected return on that investment (ROI)?
MobileFit is inexpensive to launch and easy to maintain. Because MobileFit is web-based, updates are rolled out seamlessly. Major new functionality is released every quarter to keep members engaged, your staff motivated, and your YMCA ahead of the curve.
The web-based kiosk system can be installed, with all equipment included, for about $5,000. Monthly fees run about $1,000/branch. Based on the average membership prices, most MobileFit customers reach break-even on ROI with just two retained members per month.
Q: How many members will use this technology?
A branch will typically see a 30% to 60% penetration in their membership base within 90 days of the MobileFit installation. Depending on the demographic and individual need, members will use the system for a few months, to even several years. The system is designed to take anyone, regardless of their workout experience, and to help them reach their health and wellness goals.